Over the weekend, I was asked my take on Tiger Woods' apology for having fooled around - several times, it seems - with other women who weren't his wife. Here's the way I see it:
Tiger Woods had to say SOMEthing because -
- Continuing to play (and get paid) as a pro golfer depended on it
- Continuing to get paid for product endorsements depended on it
- He had to start somewhere to get back what little respect he has
- He owed it to his wife after putting her through all this in the first place
The order above is no accident, so yes I think he is doing this more for money than for it being the right thing to do in regards to his reputation and to his wife. Had it not been for the money part of it, he probably still might not have apologized - philanderers being the way they are, they generally don't feel guilty for doing what they have done, especially serial philanderers like Woods. However, in order to stem the tide of what income he still has coming in, he had to say something in order to put himself back into the good graces of the public eye - or at least as much as he can.
So my answer is no, I don't think his apology was sincere. Serial philanderers like Woods don't change their stripes overnight, and the more they philander, it shows how much less they truly care about the moral difficulty to do what they do against someone they allegedly love.
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