No, today's BSC PSA is NOT about Vanilla Ice, the rapper from the 1990's, but instead in regards to a suggestion forwarded to me from the boss.
I.C.E. actually stands for "In Case of Emergency". The forwarded e-mail made the suggestion to have in your cellphone the contact with the initials ICE along with the phone number of the person whom you want contacted immediately if your phone is found, or if you are found unconscious. This would especially be helpful to emergency workers who are trying to contact someone about you, in case you have something like diabetes or heart problems.
If you have others who can be contacted if your first contact is not available, then label them ICE2, ICE3, and so forth so that the caller has more than one option to go on if the others don't answer the phone. This could be a life-saving suggestion, so get on it pronto, amigo!